ATSSA's New Products Rollout,
ATSSA Innovation Awards,
and New Products Listing

Exhibitors are encouraged to apply for innovative opportunities designed to help gain the maximum exposure for new products at the ATSSA Annual Convention & Traffic Expo.

ATSSA's New Products Rollout

Date: February 10-12, 2019
Open during tradeshow hours
Exhibitor Presentations:
Sunday, February 10, 1:00 p.m. - 5:30 p.m.
Convention Center, Exhibit Hall, Booth #148

Visit booth #148 to see innovative product presentations

See the latest in roadway safety design as ATSSA's New Products Rollout entrants introduce their new, innovative products. Join us for the first time ever on the show floor at booth #148 on Sunday, Feb. 10, 1:00-5:30 p.m. The event is open to all show attendees.

All products entered into ATSSA's New Products Rollout will be available for viewing during trade show hours at booth #148. View the presentation event schedule.

About the Opportunity

Exhibitors who introduced new products after February 1, 2018 are eligible to participate in ATSSA’s New Products Rollout (NPRO) event. This year’s event is different than in the past. ATSSA will host a new products section on the trade show floor where attendees can check out the latest innovations during the trade show hours. Enrollees will have an opportunity to give a short presentation on Sunday, February 10, 2019 about their products during scheduled times throughout the day. A presentation schedule will be developed and disseminated to all attendees and participants prior to event. Innovation Award Judges will be present to hear about your product and commence judging.

Entrants to this event must bring at least one (1) of the following for their New Products Rollout Presentation:

  1. Your new, innovative product
  2. A prototype of your product if it is too large for transport
  3. A PPT presentation that highlights your new product
  4. A poster that shows the capabilities of your new product

Member products can be entered free of charge, and non-members may submit a product for a fee of $500. All NPRO entrants are automatically eligible for the ATSSA Innovation Award. Innovation Award winners receive a trophy and feature stories in ATSSA publications, as well as press releases to hometown newspapers. The event is limited to 15 applicants. You may submit up to two new products, however your second product will be automatically added to the waitlist and will be included if there is space available.

Please Note: Exhibitors submitting an application to participate in ATSSA’s New Products Rollout, Innovation Awards, and the New Products Listing must certify that their new, innovative product is not simply a minor, modified version of a previously submitted product. If it is the same product with modifications, any or all significant enhancements, improvements, technology or innovation that has been added to the product since February 1, 2018 shall be submitted on the application. ATSSA staff and Innovation Award judges will be reviewing each product prior to the show to ensure all products are new innovations that adhere to the rules above. Exhibitors will also include a description or statement of 100 words or less that describes what makes the new product truly unique, innovative, and/or new to the industry. This description will be used to create signage in the New Products Rollout area to assist viewers understand what they are looking at!

Entry fee:
ATSSA members - Free
Non-members - $500

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ATSSA Innovation Awards

Judges Visit New Products Rollout Arena: Sunday, February 10, 2019
between 1:00 - 5:30 p.m.
Exhibit Hall, New Products Rollout Booth #148

Winners Announced: Monday, February 11, 2019
between 7:30 - 9 a.m. during ATSSA's Circle of Innovation
Convention Center

Recognition Ceremony: Monday, February 11, 2019
12:30 - 12:45 p.m.
Exhibit Hall, ATSSA Pavilion #1025

Innovation Award

About the Opportunity

ATSSA Innovation Awards recognize the top three innovative products at Traffic Expo selected by a group of public transportation officials. Criteria for selection includes lifesaving qualities, degree of need, innovation and design and eligibility under the Highway Safety Improvement Program. Bonus points can also be awarded by the judges in several different areas. The judges will be present in the New Products Rollout area (1:00 - 5:30 p.m.) on Sunday, February 10 to personally evaluate and examine the new product or service, introduced to the industry since Feb. 1, 2018. Winners receive a trophy and feature stories in ATSSA publications.

This event is included in your application for the New Products Rollout. The deadline to apply is December 10, 2018.

Innovation Award Winners will receive:

  1. Innovation Award Trophy
  2. Picture and product info on
  3. Press releases to national media, and coverage in ATSSA’s Signal Newsletter
  4. Announcement at ATSSA’s Circle of Innovation event

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New Products Listing:

About the Opportunity

Exhibitors signing up for the New Products Rollout are also included in the New Products Listing to showcase new products introduced to the market after Feb. 1, 2018. Inclusion in the New Products Listing is included in your application for the New Products Rollout and ATSSA Innovation Awards. Your product will only be listed in the New Products Listing if you have applied for the New Products Rollout/Innovation Awards.

Participation in the New Products Listing includes:

  • A dedicated section highlighting your company and product in the printed Program & Exhibit Guide
  • Exposure of your company and product on this webpage

Deadlines to provide your product name and description for the Innovation Events:

  • Printed Program & Exhibit Guide - October 13, 2018
  • Final Applications due - December 10, 2018
    • Those applications received after October 13 will not be included in the printed materials.

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For more information or questions regarding any of the Innovation events, contact:

Brian Watson, Director of New Programs
Office: 540-368-1701